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FOR IMMEDIATE RELEASE                                                                        

U.S. Surgeon General and White House Director of National Drug Control Policy to Join Over 685 Diverse Organizations in a Coalition Effort to Mark “The Day the Silence Ends”
at the UNITE to Face Addiction Rally  

October 4, 2015 on the National Mall in Washington, D.C.
 

Additional Special Guests Just Announced Include Doctor Mehmet Oz, The Cast and Co-Creator of TV Show Mom – Allison Janney, and Chuck Lorre – and Many More
 

Event to Feature All-Star Musical Performances by Joe Walsh, Steven Tyler with his Nashville-based band, Loving Mary, Sheryl Crow, Jason Isbell, The Fray, Aloe Blacc and John Rzeznik of the Goo Goo Dolls


WASHINGTON – Facing Addiction, a new, national non-profit group that will serve as a voice for the over 85 million Americans impacted by addiction, is proud to organize the “UNITE to Face Addictionrally, a free event on the National Mall in Washington, D.C. on Sunday, October 4, 2015. To date, over 685 diverse partner organizations from around the country will join Facing Addiction to launch a first-of-its-kind campaign to let our nation know that addiction is preventable and treatable, that far too many of those affected have been incarcerated, and that people can and do get well.

“The Day the Silence Ends” will feature powerful remarks from celebrities, public officials and advocates, including U.S. Surgeon General Dr. Vivek H. Murthy, Director of National Drug Control Policy at the White House Michael Botticelli, Dr. Mehmet Oz, The Cast and Co-Creator of TV Show Mom – Allison Janney, and Chuck Lorre – Darryl Strawberry, Patrick Kennedy, Alex Newell, Chris Herren, Pat O’Brien, William Cope Moyers, Christopher Kennedy Lawford, Tara Conner, Dr. David Satcher, Governor Bill Weld, Chef Natalie Young, Councilwoman Rosie Mendez, Richie Supa, Elisa Hallerman, members of the Substance Abuse and Mental Health Services Administration (SAMHSA), National Institute on Drug Abuse (NIDA), and Food and Drug Administration (FDA), and several others.

Joe Walsh, Steven Tyler with his Nashville-based band, Loving Mary, Sheryl Crow, Jason Isbell, The Fray, Aloe Blacc, and John Rzeznik of the Goo Goo Dolls will join these speakers on stage at UNITE for moving musical performances from 4PM to 8PM.  Chris Gero, Founder and VP of Yamaha Entertainment Group of America, is serving as executive producer of the event.

For those not in Washington, D.C. on October 4, the UNITE to Face Addiction rally will live stream from FacingAddiction.org

“Everyone knows someone facing addiction,” said Chris Gero, Founder and VP of Yamaha Entertainment Group. “I am honored to produce an event that supports a cause so close to each and every one of us, yet is completely ignored. My goal is to show those struggling with addiction that they are not alone. It’s time to stop the stigma and start a movement.”

“We live in a time when addiction touches every segment of our society – our friends, loved ones, and our communities,” said Dr. Vivek H. Murthy, U.S. Surgeon General. “We need to stop treating addiction as a moral failing, and start seeing it for what it is: a chronic disease that must be treated with urgency and compassion."

“Those of us who have lost loved ones and those of us in recovery from substance use disorders must speak up and tell our stories,” said Director Botticelli, who has been in recovery from a substance use disorder for more than 26 years. “By putting faces and voices to the disease of addiction and the promise of recovery, we can challenge the stereotypes and misperceptions that still keep too many people from getting the help they need.”

On behalf of myself and everyone associated with Mom I want to say how proud we are to participate in this ground-breaking event,” said Chuck Lorre, co-creator and executive producer of Mom. “Since our first episode three years ago, our goal has been to highlight a simple fact - that there is laughter, joy and camaraderie in recovery from alcoholism and drug addiction.  It is not a lonely and glum process.”   
“Addiction affects people everywhere, regardless of political viewpoints, socioeconomic status, religion, sexual orientation, race or geographic location,“ said Greg Williams, co-founder of Facing Addiction. “The coalition coming together for this historic event is made up of diverse groups from across the country – from church councils to LGBT support groups and youth-focused organizations to labor unions. Though all of these groups vary in scope, size and purpose, they all have one thing in common. Together we are uniting to face addiction and end the silence, once and for all.”   
          

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ABOUT FACING ADDICTION:

The UNITE to Face Addiction rally is being organized by Facing Addiction Inc., a 501(c)3 organization dedicated to finding solutions to the addiction crisis, as well as an independent coalition of national, state, and local non-profit organizations. For more information, visit FacingAddiction.org

To donate to Facing Addiction, you can text FACING to 41444 or visit FacingAddiction.org, where you can also find more information including updates about the UNITE to Face Addiction rally. Please also visit and follow @FacingAddiction and #UNITEtoFaceAddiction on Twitter.   

ABOUT YAMAHA ENTERTAINMENT GROUP:

Yamaha Entertainment Group of America is a boutique, one-stop shop, record label developed to be the champion of the musician with the backing power of the largest music manufacturer in the world. Yamaha Entertainment Group is branding, promotion, concert production, content development, product placement, tour support, piano logistics and artist relations, all rolled into one. Home to more than 3,600 talented artists, Yamaha Entertainment Group is responsible for the development and advancement of the Yamaha brand name through numerous artist related activities worldwide.

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MEDIA CONTACT:
Michelle Cusator/ Yamaha Entertainment Group
714.228.3387
mcusator@yamaha.com