namm16

FOR IMMEDIATE RELEASE 

TOP ARTISTS CAME TOGETHER TO CELEBRATE YAMAHA’S NEW PRODUCT HAPPENING
AT THE 2016 NAMM SHOW


PERFORMERS INCLUDED, TOTO’S DAVID PAICH AND STEVE PORCARO, JON MCLAUGHLIN, NATHAN EAST, BOB JAMES, CAROLINE CAMPBELL, WALTER MILLSAP, JACOB COLLIER, BROOKE WAGGONER AND APOLLO LTD’S ADAM STARK AND JORDAN PHILLIPS

ANAHEIM, California. January 22, 2016 – Yamaha’s New Product Happening was a first of its kind dealer event at the 2016 NAMM Show. The evening consisted of live performances from top Yamaha Artists, combined with stunning video presentations showcasing exciting new products, technology and designs. The show took place at The Anaheim Marriott from 6:00 – 7:30 p.m. on Friday, January 22 and was produced by Yamaha Entertainment Group’s founder and vice president, Chris Gero.

Yamaha introduced four revolutionary new instruments at the 2016 dealer event- the Montage: Yamaha’s new flagship synthesizer, the RevStar: Yamaha’s latest electric guitar, the Disklavier ENSPIRE: the world’s most advanced reproducing piano that features state-of-the-art computer technology and the all-wood YEV series Yamaha Electric Violin. In addition to multimedia heavy product videos, dealers experienced the new instruments through live performances from artists across a wide variety of genres.

Famed violinist Caroline Campbell kicked off the evening with a dramatic performance of “Kashmir” on the YEV series Electric Violin. Campbell regularly tours with jazz trumpeter Chris Botti and has appeared as a soloist with the Cleveland Orchestra, Los Angeles Philharmonic, and the Indianapolis Symphony, among other symphony orchestras.


Pop/ rock singer-songwriter Jon McLaughlin graced the stage for a performance of “Down in History,” one of his newest hits. The self-playing Disklavier ENSPIRE worked it’s technological magic playing not only McLaughlin’s piano strokes exactly as he originally played them, but also each and every nuanced movement of the keys, hammers and pedals, while McLaughlin focused on the vocals to his jazzy new ballad. McLaughlin continued his performance at the seat of the piano while singing “Don’t Mess With My Girl,” showcasing the ENSPIRE’s incredible acoustic capabilities.

Following McLaughlin, master bassist Nathan East engaged in a live conversation on stage with long-time friend and legendary keyboardist, Bob James, who joined guests remotely. East played the bass portion of “Love Me As Though There Were No Tomorrow” live in Anaheim, while James’s piano was streamed onto the Disklavier ENSPIRE on stage through the use of RemoteLive technology. Each piano keystroke was faithfully played note for note, in real time (via MIDI data) just as if James were playing the piano inside the venue. “Love Me As Though There Were No Tomorrow” is a song from James and East’s Grammy nominated debut duo album, The New Cool.

Adam Stark and Jordan Phillips of the Nashville based band Apollo LTD gave an exhilarating performance of their hit songs “March On” and “Supernatural” using Yamaha’s new Revstar electric guitars, which draw inspiration from vintage street racing motorbikes.

Keyboardists David Paich and Steve Porcaro of the Grammy award winning rock band Toto gave a thrilling performance of their hit song “Child’s Anthem” on the new Montage synthesizer. In addition, the duo treated guests to a performance of “E Minor Shuffle,” which was originally written by Paich himself. Keyboardists Brooke Waggoner, Walter Millsap and Jacob Collier joined Paich and Porcaro on stage to play “Rosanna” before the finale of Stevie Wonder’s “I Wish.”

In addition to his performance alongside James, East served as music director of the house band which also consisted of Dave Delhomme on keys and guitar, Tariqh Akoni on guitar and Teddy Campbell on drums.

“Our goal was not only to build excitement around Yamaha’s ground-breaking new products, but also showcase the revolutionary technology behind Yamaha instruments, said Gero.” “We wanted to highlight each instrument in a way that truly does it justice, from the Disklavier ENSPIRE’s standout technical capabilities to the Montage’s historical legacy. Artists so heavily rely on their instruments in order to fulfill their musical dreams; it is Yamaha’s mission to provide them with a vessel that allows them to experience so much more.”

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For all media inquiries, please contact:
Michelle Cusator


Yamaha Entertainment Group
714.228.3387
mcusator@yamaha.com
 
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About Yamaha Entertainment Group:
Yamaha Entertainment Group of America is a boutique, one-stop shop, record label developed to be the champion of the musician with the backing power of the largest music manufacturer in the world. Yamaha Entertainment Group is branding, promotion, concert production, content development, product placement, tour support, piano logistics and artist relations, all rolled into one. Home to more than 3,600 talented artists, Yamaha Entertainment Group is responsible for the development and advancement of the Yamaha brand name through numerous artist related activities worldwide. 

About Yamaha Corporation of America:
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.