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FOR IMMEDIATE RELEASE                                                                        
Wednesday, July 22, 2015               



“The Gift” Receives Outstanding Recognition Winning Nine Awards 
 

NASHVILLE, Tenn. July 22, 2015 – Yamaha Entertainment Group of America is pleased to announce its short film “The Gift” has received nine awards to date.

“The Gift” was first acknowledged this spring when it received a Gold Award at the Golden Awards of Montreux in recognition of music in a corporate film. In addition, the short film received three Telly Awards (two silver, one bronze) for outstanding online commercial, promotional branding and editing.

The video also earned a Gold Award at the Summit Creative Awards for outstanding corporate image and public relations video content. Most recently, the short film received four Platinum Awards at the Hermes Creative Awards for exceptional web video, corporate image, public relations and original music in a video.

Yamaha Entertainment Group was tasked with creating a short film to represent the Yamaha brand in the fall of 2014. Chris Gero, founder and vice president of Yamaha Entertainment Group, wrote, scored, produced and directed “The Gift,“ which debuted on Yamaha Corporation of America’s Faceboook page on February 25, 2015 receiving over 170K views. The underlying nostalgic tones of the video encourage giving the gift of music.

“As music is a passion for many, our goal was to instill the theme of generosity through the gift of music,” said Gero. “Yamaha not only develops quality instruments that are used for generations, but we also foster everlasting relationships.” 

A complete list of awards include:

Summit Creative Awards
2015 Gold Award: “The Gift”
Corporate Image/ Public Relations Video

Hermes Creative Awards
2015 Platinum Award: “The Gift”
Web Element – Video for the Web

2015 Platinum Award: “The Gift”
Video – Corporate Image

2015 Platinum Award: “The Gift”
Video – Public Relations

2015 Platinum Award: “The Gift”
Video – Original Music

Telly Awards
2015 Silver Award: “The Gift”
Online Video – Online Commercial – Use of Original Music

2015 Silver Award: “The Gift”
Online Video – Branded Content & Entertainment – Promotional Branding

2015 Bronze Award: “The Gift”
Online Video – Editing

Golden Awards of Montreux
2015 Gold Medal for “The Gift”
Music in Corporate Film
 
ABOUT YAMAHA ENTERTAINMENT GROUP:
Yamaha Entertainment Group of America is a boutique, one-stop shop, record label developed to be the champion of the musician with the backing power of the largest music manufacturer in the world. Yamaha Entertainment Group is branding, promotion, concert production, content development, product placement, tour support, piano logistics and artist relations, all rolled into one. Home to more than 3,600 talented artists, Yamaha Entertainment Group is responsible for the development and advancement of the Yamaha brand name through numerous artist related activities worldwide.

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MEDIA CONTACT:

Michelle Cusator
Yamaha Entertainment Group                    
615-599-0800 x3387
mcusator@yamaha.com