Letters from Chris Gero  -  Fall 2013

chris gero headshotThis year has been one of celebration and success for Yamaha. We have continued to grow the Yamaha Entertainment Group division, recognized some amazing new artists under our own thriving label, and celebrated the 125th anniversary of  Yamaha Corporation of America.  We pride ourselves on being a globally recognized brand for the past 125 years, but for the next 125 years, we hope to be known also as a proud supporter of our musicians and their fans.

We celebrated not only over a century of Yamaha, but also of Yamaha players, performers, and artists.  Our 2013 NAMM event at Disneyland’s Hyperion Theater hosted names Amy Grant, Chaka Kahn, Earth, Wind & Fire, Sarah McLachlan, Toto, and Elton John.  This all-star lineup was accompanied with a historical moment. Using the latest advances in Yamaha instrumental technology, Elton’s performance on the Yamaha Disklavier was reproduced through Yamaha’s DisklavierTV, powered by RemoteLive technology, along with a 75-piece orchestra.  This performance made its mark by streaming live over the Internet and simultaneously to remote Disklaviers at locations around the world.

Our history making doesn’t stop there!  We have continued to cultivate our artist relations and superior product quality to mold a new standard of Yamaha artists with a fan focus to accompany their amazing talent and music.  As mentioned in the previous issue, we have utilized our thoroughly modern recording and filming studio in Franklin, Tenn to not only record and distribute music, but also hone in on the artist’s fan base connection.

For the past few years, Yamaha Entertainment Group has championed the artist and supported the fan base by putting the public more in touch with our musicians than ever before.  We are using our unique relationship with our artists to team up with them in social media interaction, sweepstakes, and prize efforts.  We want to take the audience beyond the product visibility of an endorsement and immerse them in the next level of music that simple fandom cannot provide. Over the years we’ve provided opportunities to meet, win autographs from, and attend concerts for Colbie Caillat, Ingrid Michaelson, The Muppets, Jon McLaughlin, Chick Corea, Michael Bolton, Goo Goo Dolls, and more. We are currently working on sweepstakes for our fans with Lyle Lovett and Elton John, among other artists; so keep an eye on our Yamaha Entertainment Group Facebook page for announcements.

Through innovation within the artistic process, whether it is technological advances or furthering crowd connection, Yamaha continues to put the strong effort it has used in the past 125 years to champion the artist.  At Yamaha Entertainment Group, we are artists, we are music, we are Yamaha.

We look forward to continuing and building upon the success 2013 has brought us.  Visit us at www. YamahaEntertainmentGroup.com or engage with us on Facebook and Twitter. We love hearing from you, and we truly appreciate the support you’ve given for the past 125 years.

Kindest Regards,
Chris Gero

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