Letter from Chris Gero  -  Summer 2012

cg headshotIntroducing: Yamaha Entertainment Group

This summer, we proudly introduce to you: Yamaha Entertainment Group. What is Yamaha Entertainment Group?

Yamaha Entertainment Group is part of Yamaha Corporation of America, the largest musical products manufacturer and one of the most respected brand names in the world. Yamaha Entertainment Group is simply everything about our artists. It is music, branding, marketing and public relations; it is record production, film & video production, content development, publishing, licensing, web and social media and much more.

It is a place that gives our artists a voice, a place to promote their careers, their music, their lives and their adventures. It is a place where they can be heard, be seen and connect with a global music community.

Our goal is to be a one-stop, cost effective boutique label that focuses on all aspects of branding the artist and creating the platform in which the artist can generate exposure and revenues. Fully encompassing, it not only includes recorded music but also every aspect that surrounds the recording process including film & video, marketing and promotional activities, all with the power and caché of the Yamaha brand name.

At Yamaha, we not only stand behind the instruments artists use to make their music, but we stand behind the artists’ music. Yamaha is the champion of the musician, period.

For the last 12 months, we have been busy putting into motion the many elements that will comprise Yamaha Entertainment Group:We have recently opened a state-of-the-art recording and film facility in Franklin, TN and are currently working on a full length recording of the London based band Leogun in the first ever joint venture with Elton John and Rocket Entertainment. Over the course of the next two years, we expect a significant growth in content development and marketing opportunities with artists, and we look forward to sharing it all with you, the fans.

This is a monumental endeavor and a major milestone in the history of Yamaha. It is a natural and obvious synergy that clearly defines us as a stakeholder in the recorded music business and creates a much closer bond between our artists and us.

At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha. Visit us at www.YamahaEntertainmentGroup.com on August 1 to be a part of the action by watching a live stream from our official launch party at the Troubadour in Los Angeles, where we will present to you: Leogun.

Kindest Regards,
Chris Gero

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