Letter from Chris Gero  -  Winter 2013

cg headshotThis past summer, we were able to diversify Yamaha Corporation of America with the launch of Yamaha Entertainment Group of America—a new division whose focus is to embody a boutique, one-stop shop record label under one of the most eminent brands in the business. The idea was to work entirely in-house with our artists to record, produce, brand, publish, market, publicize and sell original audio and video content. Not only did Yamaha Entertainment Group bring about a new way for us to become more involved in our artists’ careers, but it also brought about a way for our artists to tie in to the strength of the Yamaha brand.

Since the launch, Yamaha Entertainment Group has been more successful than we could have ever thought possible. Our first signed artist, LEOGUN, has been touring the world and is holding steady in the top 50 of the Active Rock charts. We are also excited to announce a partnership with the legendary bassist Nathan East.

We continue to give our artists a voice by connecting them with a new audience base, by offering a variety of sweepstakes and fan experiences, and by engaging and promoting through social media and our partners in the music industry. We recently ran a promotion with Talenthouse that allowed aspiring producers to submit their remixed versions of LEOGUN’s single “Let’s Be Friends” to win the chance to record their own song at Yamaha’s state-of-the-art recording and filming studio in Franklin, Tennessee.

This thoroughly modern facility is a resource that Yamaha artists can utilize throughout the entire creative process, from recording sound and video to working on promotional projects. Beyond simply recording albums, the studio is being used as a space for in-house licensing, a setting for monthly webisodes, and more! This facility allows our artists to grow in the current music market in a truly unique way.

We want to continue to push the limits for our artists, bringing them closer to their music, their brand, and their audience. At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha.

We look forward to what’s to come in 2013, a year that marks the 25th anniversary of Yamaha Corporation of America. Visit us at www.YamahaEntertainmentGroup.com, or engage with us on Facebook and Twitter. We love hearing from you, and we truly appreciate your support.

Kindest Regards,
Chris Gero 
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