2015 Winner Logo

FOR IMMEDIATE RELEASE                                                                        


NASHVILLE, Tenn. Sept 10, 2015 – Yamaha Entertainment Group of America was tasked with creating a short film to represent the Yamaha brand. Chris Gero, founder and vice president of Yamaha Entertainment Group took to the legacy of music for inspiration on the first ever feature commissioned by Yamaha Corporation of America.

The nearly six minute long piece follows the journey of a single Yamaha guitar over the course of four decades and three familial generations. Complemented by a specially commissioned orchestral piece of music, the film connects Yamaha instruments with music lovers from around the world. Gero wrote, scored, produced and directed the short film, which debuted on Yamaha Corporation of America’s Facebook page receiving over 170K views to date. The underlying nostalgic tones of the video encourage giving the gift of music. The piece was filmed locally across Nashville and Franklin, Tennessee over seven days in January 2015.

“As music is a passion for many, our goal was to instill the theme of generosity through the gift of music,” said Gero. “Yamaha not only develops quality instruments that are used for generations, but we also foster everlasting relationships.”

On Location: Memphis International Film & Music Fest is a competitive four-day festival that features a diverse mix of local and global films. “The Gift” was shown on Saturday, September 5 at Cooper Walker Place and won the Music Video Award. In its 16th year, the festival has a reputation for showcasing some of the finest independent films from around the world.

Since it’s release, “The Gift” has received eleven awards to date. A complete list of awards include:

Summit Creative Awards
2015 Gold Award: “The Gift”
Corporate Image/ Public Relations Video

Hermes Creative Awards
2015 Platinum Award: “The Gift”
Web Element – Video for the Web

2015 Platinum Award: “The Gift”
Video – Corporate Image

2015 Platinum Award: “The Gift”
Video – Public Relations

2015 Platinum Award: “The Gift”
Video – Original Music
Telly Awards
2015 Silver Award: “The Gift”
Online Video – Online Commercial – Use of Original Music

2015 Silver Award: “The Gift”
Online Video – Branded Content & Entertainment – Promotional Branding

2015 Bronze Award: “The Gift”
Online Video – Editing

Golden Awards of Montreux
2015 Gold Medal for “The Gift”
Music in Corporate Film

The Indie Fest Film Awards
2015 Best of Show: “The Gift”

On Location: Memphis International Film & Music Fest
2015 Music Video Winner: “The Gift”  


Yamaha Entertainment Group of America is a boutique, one-stop shop, record label developed to be the champion of the musician with the backing power of the largest music manufacturer in the world. Yamaha Entertainment Group is branding, promotion, concert production, content development, product placement, tour support, piano logistics and artist relations, all rolled into one. Home to more than 3,600 talented artists, Yamaha Entertainment Group is responsible for the development and advancement of the Yamaha brand name through numerous artist related activities worldwide.

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Michelle Cusator
Yamaha Entertainment Group                    
615-599-0800 x3387